Several companies across various industries have recently re-shored portions of their production back to the United States. Notable examples include:
- American Giant: This apparel company collaborated with Walmart to produce $12.98 American-made T-shirts, demonstrating the viability of domestic apparel manufacturing.
- Jones Plastic & Engineering: Facing increased demand due to nearshoring trends, this company is expanding its U.S. operations to accommodate the shift from Asia to North America.
- Newell Brands: The maker of Sharpie pens has relocated parts of its production from China to the U.S., specifically moving manufacturing for its writing business to Tennessee, to mitigate risks associated with potential changes in trade policies.
- Yeti: This company plans to shift half of its drinkware production outside of China by next year, aiming to reduce reliance on Chinese manufacturing.
- Steve Madden: The footwear and accessories brand aims to reduce its sourcing from China to below 45%, exploring alternative manufacturing locations.
- Warby Parker: The eyewear company has been lessening its reliance on China for five years, seeking to diversify its supply chain.
- Traeger: Known for its grills, Traeger is exploring near-shoring options to countries like Mexico to mitigate potential tariff impacts.
- ELF Beauty: This cosmetics company is considering alternative measures, including near-shoring, to manage costs and reduce dependence on Chinese manufacturing.
- BarkBox: The pet products company is revisiting strategies to adapt to potential changes in trade policies, aiming to reduce reliance on Chinese imports.
These examples illustrate a broader trend of companies reassessing their supply chains and manufacturing locations, often opting to bring production closer to their primary markets in response to various economic and geopolitical factors.
Recent Trends in U.S. Manufacturing Reshoring
The Wall Street JournalHow a $12.98 T-Shirt Is Made in America-at a Profit
Today
The Wall Street JournalHelp Wanted: U.S. Factories Seek Workers for the Nearshoring Boom
3 days ago
ReutersSharpie-maker Newell moves more operations from China as tariffs loom
146 days ago
Sources